That Stereotype Hurts

Guidelines for Stereotype-Free Communication


Individualize. Treat people as individuals rather than as members of a set.

Avoid stereotypical jokes and humor – they are often demeaning and embarrassing to listeners.

Use accurate descriptions. Replace descriptors, clichés, and labels that rely on stereotypes with specific, accurate, and relevant words. “She reminds you when work is overdue” is more accurate and less stereotypical than “She’s a nag.”

Depict people non-stereotypically in visuals. When using graphics or visuals, ensure that the images do not reinforce stereotypes. For example, use photographs depicting role models that include people of different ages, ethnicities, physical abilities, body sizes and gender rather than depicting all role models as tall, white men.

Solicit multiple opinions. If you are seeking information about a group of people, seek input from multiple sources. Avoid expecting one person to be a “spokesperson” for all members of a group simply because she or he is a member of the group.

Learn the “hot spots." Be sensitive to common negative stereotypes about groups – this will help you understand strong reactions to a seemingly positive description. For instance, a person described as “poor but hard-working” may feel the sting of the unspoken stereotype that people are poor because they are lazy. How do you find out what the hot spots are? Listen! Observe! Ask! Friends or coworkers will likely tell you what stereotypes bother them, if you ask.