Your brand is how people think of you. Tom Peters says that “a brand is a trust mark, it’s shorthand, it’s a sorting device.” Think of the well known brands – Coca Cola, Pepsi, Dell, Mac, or iPod. All of them are shorthand for a product. People can be brands, too. Here are several things you can do to ensure your brand is one of high integrity:
Be direct. Ralph Waldo Emerson said, “Nothing so astonishes men as common sense and plain dealing.” Astonish people with your straightforward communication style.
Admit your mistakes. We all make mistakes. When you own up to yours, you’ll gain a reputation as a straight-shooter – someone who is as honest with himself or herself as he or she is with others.
Deliver. Become trusted by doing what you say you’ll do.
Keep confidences. Earn trust by being trustworthy. Avoid gossip. Respect privacy if someone entrusts you with personal information.
Give credit. Do your job and give credit to others for doing theirs.
Choose associates carefully. Join only those organizations and associate only with those people whose values are in line with your own. If you aren’t comfortable with your surroundings, you’ll have a hard time making a positive personal impact.
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