Here are two facts you can take to the bank: 1) Superior customer service is critical to your business success, and 2) As a leader, you have an important role in making it happen. So, what can you do to foster the kind of service your organization wants and needs? The following ideas should help:
The first step in providing good customer service is to hire the right people. Make your selection process part of your customer service strategy. During interviews, ask questions like: “If you get this job, describe the kinds of things you will do to provide superior customer service.” Also, pose hypothetical customer service situations and ask candidates to explain how they would handle them.
Clarify your expectations about customer service. Condense them to 3-5 key principles, give them a label (e.g., “The Big Four” or “The Game Plan”), and communicate them to everyone. Then, have follow-up meetings with employees to ensure that they know exactly what is expected of them.
Provide training, resources, and coaching to help your people develop customer service skills. Make sure all training reinforces your specific service expectations.
Remember that people do what’s EXpected when it’s INspected! Include “customer service” in all performance evaluations and feedback sessions. Prior to conducting evaluations, ask team members to submit a list of the specific things they’ve done to help provide superior customer service.
Celebrate successes! Recognize and reward employees who provide exceptional service. Share their stories with others. This will help motivate the entire team. Motivated employees go above and beyond for your customers … and for the organization.
No comments:
Post a Comment